CareFusion, Becton Dickinson and Company

  • Team leader in the International Digital Marketing team, responsible for the development and maintenance of the international (outside U.S.) public facing websites, management of digital assets, automated marketing and internal database and web-based systems.
  • Development and maintenance of global local language sites for the countries BD operates, using Ingeniux CMS, Tridion CMS, HTML, CSS3, Javascript and jQuery.
  • Collaborating with global creative services and e-commerce teams to work with in-line with Digital marketing strategies to improve user experience through content marketing, personalisation, responsive design, and email campaigns which drive conversion and revenue.
  • On-going SEO management of websites, including the use of Google Analytics, Google Webmaster tools and bespoke systems. Development of custom dashboard interface to Google Analytics data - using GAPI, Google Charts and data from Google Analytics.
  • Experience with site re-design and content migration projects.
  • Development and review of new page designs from conception to implementation including setting requirements, specifications, reviewing wireframes and UAT testing. Use of Bugherd and JIRA as project management tools.
  • Organising testing procedures and publishing management.
  • Adaptation of content for international markets.
  • Ensuring compliance within a tight legal framework - Leading content approval process while overseeing legal and translation costs.
  • Adapting existing Marketo templates – Setting up Email marketing campaigns including emails to customers, landing pages and unsubscribe pages.
  • Integration of in-house database system with proprietary CMS - using PHP, JavaScript, JSON, Ajax.
  • Training new members on organisation technologies and processes.
  • Lead development of a bespoke online catalogue tool. The system presents an extensive, dynamic and multilingual list of products to customers with search, filtering and wishlist capabilities. I developed both the backend RESTful service with PHP and MySQL, and the frontend using jQuery and AJAX.